Janie and Jack x Disney - Concept, Creative Direction, Casting and Design. All images were used in-store, janieandjack.com and social. Photo: Anna Palma

Janie and Jack TH!NK P!NK Collection benefiting The Pink Agenda, a nonprofit funding breast cancer research and granting wishes through FAB-U-WISH. Responsibilities include: Concept, Creative Direction, Casting and Design. All images were used in-store, janieandjack.com and social. Photo: Anna Palma

Crazy 8 Fall 2018 Campaign. Responsibilities include: Concept, Art Direction, Casting, Design and Global Direction. All images were used in-store, in windows, packaging, website, emails and social. Photography: Dean Silbersack

Levi Strauss & Co Global Spring 2017 Campaign. Responsibilities include: Concept, Art Direction, Casting, Design and Global Direction. All images were used in-store, in windows, packaging, levi.com and social media.

Levi Strauss & Co Global Women's 2017 Campaign. Responsibilities include: Concept, Art Direction, Casting, Design and Global Direction for the 360˚Campaign. All images were used in-store, in windows, a printed zine, levi.com and social media.

Levi Strauss & Co Global Fall 2016 Campaign launching the 505 Jean. Responsibilities include: Concept, Art Direction, Casting, Design and Global Direction for the 360˚Campaign. All images were used in-store, in windows, a printed zine, levi.com and social media. 

Levi Strauss & Co Global Fall 2016 Campaign. Responsibilities include: Concept, Art Direction, Casting, Design and Global Direction for the 360˚Campaign. All images were used in-store, in windows, a printed zine, levi.com and social media. 

Levi Strauss & Co Global Holiday 2016 Campaign. Responsibilities include: Concept, Art Direction, Casting, Design and Global Direction for the 360˚Campaign. All images were used in-store, in windows, a printed zine, levi.com and social media.

Levi Strauss & Co Global Spring 2016 Campaign. Responsibilities include: Concept, Art Direction, Casting, Design and Global Direction. All images were used in-store, in windows, packaging,  levi.com and social media. We casted characters with unique personal style who embodied the spirit of the brand told their stories. At the Market Street store in San Francisco, we commissioned artists to paint live portraits inside the windows and created a time lapse video.

Levi Strauss & Co Global Fall 2016 ICONS. Responsibilities include: Concept, Art Direction, Casting, Design and Global Direction. All images were created to celebrate the timeless of Levi's® ICONS. The Trucker Jacket, The Western and the 501® Jean.

Made and Crafted® adopted California as its creative muse for the Fall / Winter 2016 collection. Leveraging the state’s heritage as a symbol of independence, freedom, and youth. Responsible for Concept, Photo Art Direction and Casting. 

Made and Crafted® adopted California as its creative muse for the Fall / Winter 2016 collection. Leveraging the state’s heritage as a symbol of independence, freedom, and youth. Responsible for Concept, Photo Art Direction and Casting. 

Levi’s REVEL. This was a global campaign launching a new Levi's fit for women focused on innovation and technology. Responsible for concept, casting and art direction of photography and design of in-store experience, window creative, out of home, training, packaging and photography was used in print and out of home.

Levi’s® LOT No. 1 JEANS and TAILOR SHOP. Responsibilities: Concept, Art Direction, in-store experiences including packaging, books and installations.

Aerie Holiday 2009. Conceptualized and directed this aerie holiday seasonal creative including lifestyle photography, casting, window creative, in-store visuals, signage and direct mail while influencing the design direction for aerie.com.

Aerie Brand Book. Responsibilities include: Concept, Photography Art Direction, Casting, brand voice, overall brand vision, Design and Direction. Created, executed and launched the aerie brand. Photographer: Gemma Booth

Aerie Spring 2009. Conceptualized and directed this aerie spring seasonal creative including lifestyle photography, casting, window creative, in-store visuals, signage and direct mail while influencing the design direction for aerie.com.

Aerie Summer 2009 Campaign. Conceptualized and directed this aerie summer seasonal creative including lifestyle photography, casting, window creative, in-store visuals, signage and direct mail while influencing the design direction for aerie.com.

Aerie Fall 2009. Conceptualized and directed this aerie spring seasonal creative including lifestyle photography, casting, window creative, in-store visuals, signage and direct mail while influencing the design direction for aerie.com.

AerieFIT by American Eagle Outfitters. Responsibilities include: Concept, Art Direction, Casting, Design of in-store, windows and packaging. Photographer: Gemma Booth